John Frieda Precision Foam Colour.


This time last year I had blonde, professionally coloured hair which cost me a small fortune because my hair grows very quickly and I had to visit the hairdresser every 4 to 5 weeks to keep my roots at bay. Since going back to my natural colour I have dyed my hair using Nice n Easy or Loreal Perfect 10 whenever I feel like my hair lightens up. When I was asked if I'd like to try out the new John Frieda Precision Foam Colour I said I'd love to - I find home dying very messy and stressful and this sounded like a great product!

The John Frieda® haircare professionals announce another haircare first; John Frieda® Precision Foam Colour, a new permanent foam hair colour designed to deliver salon-precise results at home.

This revolutionary non-drip foam spreads easily into roots and hard to reach places, and gives 100% grey coverage, leaving you with nothing but shiny, natural-looking results. With 20 gorgeous shades to choose from, achieving a fabulous salon-quality result at home has never been easier.

This was my hair before. The lightest colour of my blonde highlights is clearly peeking through and it was time to go a dark, glossy brown.

Above is the 'after' picture. I'm really happy with the product in some ways, but not others, and I'm going to share my thoughts with you.

- The foam idea is just brilliant. There were no drips down my forehead (and all over the bathroom) and it made the whole process so much easier. The traditional formula can be a bit runny and I usually end up getting it everywhere. If you have long hair or very thick hair then you would definitely love the foam formula, as it's a much better option. You won't need to rope a friend in to help you reach the tricky places.

- The smell is amazing. I don't know if it's just me, but I thought the dye and the conditioner tube smelt delicious!! The conditioner comes in a little bottle so you can use it once or twice following the original application to keep the colour locked in, and it smells just divine! (and makes your hair very silky).

- The colour. I was expecting the 'dark chocolate brown' to come out much darker than it actually did. In certain lights there are some red tones to it, which I don't like at all, so I may have to reach for another bottle of something different in the near future.

I love the formula and will definitely see if there are any other colours available that I could use, but unfortunately this particular shade is not for me. What a shame!


  1. wow, I had looked at these so many times and never realised they were foam! I feel quite stupid now :L I personally really like the shade your hair went but I know it can be very frusrating if you don't feel happy with your own hair! It sounds cool though, good idea :) x

  2. That is why I haven't picked one of these up yet, when I looked at the 'what colour would my colour go?' chart thing it just didn't look like they had enough depth of colour...

    Amy x

  3. Foams are such a good idea in the dye world. Great for home jobs.

    It's a shame the shade wasn't as dark as you wanted, the coverage does look good though.
    Did you use one or two bottles for your hair length?


  4. I forget what colour I bought but it suppose to go dark brown and it was nearly black the colours and pictures on the boxes are total lies x

  5. @Kelly - just one. I had more than enough product to cover my long hair which is good. xx

  6. I posted a review of this the other day! I used 'medium chocolate brown' which also came out quite red so if thats not what you want then I wouldnt recommend that xx

  7. I'm tempting to try this- when I want to go brown again. I make SUCH a mess, and get dye everywhere, so it being a foam should be a good one for me. A bit worried a bout the colour now though, I'll see when I actually decide
    Thanks for sharing xx

  8. I've heard very good things about this, might have to try it our for myself x


  9. Just an FYI, if you go to the John Frieda website they take you through a questionnare after which they recommend an appropriate color for you. Perhaps this will help in avoiding red tones, etc. I may take a chance with my platinum color...

  10. I plan to dye my hair from blonde back to my natural brunette state at the weekend and I'm so scared it'll turn out wrong! But like you I can't justify spending so much to keep my blonde hair root free and healthy!